Questions
Build the discussion guide, then run the focus group.
Discussion Guide
-
What kind of party is it? Where is the party?
-
What brands are at this party?
-
What are they eating? What are they drinking?
-
What does LD look like? How old? Male or female? What do they do for a living? What kind of a person are they? How are they dressed?
-
Do they introduce themselves or wait to be asked?
-
Who do they choose to talk to? Who do they avoid?
Ready to Run
6 personas
6 questions
Preparing focus group
0%
Starting...
Activity