Personas

Marcus is a 26-year-old logistics coordinator living in Toronto. He smokes 4 to 5 cigarettes a day, deliberately opting for value brands like Pall Mall or Next to balance his personal habits with the high cost of living in the city.

A pragmatic 26-year-old living in Toronto who views smoking as a routine habit and stress-reliever. He is highly price-sensitive, opting for budget brands like Next or Pall Mall to manage his daily expenses in an expensive city.

A 26-year-old working professional living in Toronto who balances a busy urban lifestyle with a consistent, budget-conscious smoking routine.

Marcus is a 26-year-old young professional living in Toronto. He balances a busy work-life routine and manages his living expenses in an expensive urban center by opting for value-tier cigarette brands.

Marcus is a 26-year-old logistics coordinator living in Toronto. He maintains a busy routine and views smoking as a pragmatic tool for stress management, prioritizing budget-friendly brands like LD and Next to keep his daily expenses manageable.

A 26-year-old Toronto resident who balances a busy urban lifestyle with a regular smoking habit, prioritizing value-tier cigarette brands to manage living costs in an expensive city.

Marcus is a 26-year-old junior logistics coordinator living in Toronto. He manages the high cost of urban living by being highly budget-conscious, which directly influences his choice of value-brand cigarettes.

Marcus is a 26-year-old logistics coordinator living in Toronto. He balances a busy work schedule with the high cost of urban living, leading him to be highly pragmatic about his discretionary spending, including his choice of value-tier cigarette brands.